Stock the shop
List products, set stock levels, and price them in points. You control the catalog.
Feature — Gift Shop
Product seeding, minus the chaos.
Stock your Gift Shop with products and let your best creators redeem them with earned points. It costs you wholesale and keeps creators genuinely loyal.
Quick answer
The Embassy Gift Shop replaces ad-hoc product seeding: brands stock products at wholesale cost and set point prices; creators earn points through campaigns and community activity, then redeem them for products they actually want — which drives organic content from people who chose your brand.
| Cost to brand | Wholesale product cost only |
|---|---|
| How creators earn | Campaign completions, GMV milestones, community activity |
| Why it works | Creators pick products they want → genuine usage → organic content |
| Replaces | Seeding spreadsheets, gifting agencies, untracked free-product blasts |
How it works
Stock, earn, redeem.
Creators earn points
Campaigns, milestones, and loyalty all pay out points alongside (or instead of) cash.
Redemption drives content
Creators redeem products they genuinely want — and post about products they genuinely chose.
Why it works
Chosen products beat blasted products.
Loyalty compounds
Points give creators a reason to keep working with you instead of one-off gifting that's forgotten in a week.
Organic UGC
A creator who spent points on your product is invested. That's where the authentic unboxings come from.
Tracked, not sprayed
Every redemption is logged to a creator and their results — seeding finally has an ROI column.
Questions
Frequently asked questions
What does the Gift Shop cost the brand?
You stock products at your wholesale cost and set their point prices — there's no retail margin lost and no gifting-agency fee.
How do creators earn points?
Points are earned through completed campaigns, GMV milestone achievements, and community participation — brands control the rewards.
Is redeemed product tied to content obligations?
Redemptions are rewards, not contracts — which is exactly why the content they inspire reads as genuine. Formal deliverables belong in campaigns and retainers.
This is built for your brand
Stop renting creator relationships.
Build a community you own, manage campaigns that scale, and track every dollar your creators drive.
Creator Embassy — coming soon to iOS and Android